Privacy Policy

Sawtouna Electronics, operating this online platform and providing services including retail sales of headphones (wired, wireless, noise-cancelling), earbuds, audio accessories, distribution of audio brands, audio equipment consultation, and after-sales support, respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, disclose, and protect your information when you use our site or engage with our services.

Information We Collect

We collect information you provide directly to us. This may include:

  • Personal identifiers such as your name, email address, phone number, and shipping address when you make a purchase or create an account.
  • Payment information, though processed securely through third-party payment processors. We do not store full payment card details on our systems.
  • Information you provide when you contact us, such as customer service inquiries or feedback.
  • Information related to audio equipment consultation or after-sales support.
  • Information you provide when subscribing to newsletters or marketing communications.

We also automatically collect certain information when you visit our site, including:

  • Usage data, such as the pages you view, the products you search for, and your activity on our site.
  • Technical data, such as your IP address, browser type and version, time zone setting, operating system, and platform.
  • Data collected through cookies and similar technologies (see the section on Cookies below).

How We Use Your Information

We use your information for various purposes, including:

  • To process and fulfill your orders, including processing payments, managing shipping, and providing invoices.
  • To manage your account and provide you with access to our services.
  • To communicate with you about your orders, account, or inquiries.
  • To provide customer support and after-sales services.
  • To send you marketing and promotional communications (where you have consented or are otherwise permitted by law).
  • To personalize your experience on our site.
  • To improve our products, services, and site functionality.
  • To detect and prevent fraud and other illegal activities.
  • To comply with legal obligations.

Legal Basis for Processing

We process your personal data based on several legal grounds, including:

  • Your consent (e.g., for sending marketing communications). You can withdraw your consent at any time.
  • The necessity to perform a contract with you (e.g., processing and fulfilling your order).
  • Compliance with a legal obligation (e.g., maintaining records for tax purposes).
  • Our legitimate interests, where these interests are not overridden by your data protection rights (e.g., improving our services, preventing fraud).

Sharing Your Information

We may share your personal data with third parties in certain circumstances:

  • Service Providers: We share information with third-party vendors and service providers who perform functions on our behalf, such as payment processing, order fulfillment, shipping, marketing services, and IT support. These parties are required to process your data in accordance with our instructions and applicable data protection laws.
  • Legal Compliance and Protection: We may disclose your information if required to do so by law, in response to a legal request, or to protect our rights, property, or safety, or the rights, property, or safety of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

We do not sell your personal data to third parties.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your information transmitted over the internet.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period depends on the type of data and the purpose for processing.

International Data Transfers

Your personal data may be transferred to and processed in countries outside of your country of residence. Where we transfer your data to third parties in countries that do not provide an equivalent level of data protection, we put in place appropriate safeguards to ensure that your data is protected, such as relying on standard contractual clauses approved by competent authorities.

Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data, including:

  • The right to access the personal data we hold about you.
  • The right to request rectification of inaccurate or incomplete data.
  • The right to request erasure of your personal data under certain conditions.
  • The right to restrict the processing of your data under certain conditions.
  • The right to object to the processing of your data under certain conditions.
  • The right to data portability (to receive your data in a structured, commonly used format).
  • The right to withdraw consent at any time where processing is based on consent.
  • The right to lodge a complaint with a supervisory authority.

To exercise these rights, please contact us using the details provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights.

Cookies and Similar Technologies

Our site uses cookies and similar technologies to collect information about your browsing behavior. Cookies are small text files placed on your device that help us improve our site and provide a more personalized experience. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our site may become inaccessible or not function properly.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that a child under 16 has provided us with personal data without parental consent, we will take steps to remove the information and terminate the child's account.

Changes to This Policy

We may update this privacy policy from time to time. We will post the updated policy on this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions about this privacy policy or our data practices, you can contact us at our physical address:

Sawtouna Electronics
Vision Tower, Suite 1501, Sheikh Zayed Road, Dubai, Dubai, 45001, United Arab Emirates.